Fi is a bold and groundbreaking psychological thriller that made history as Turkey’s first-ever Successful digital series, exclusively broadcast on the streaming platform puhutv.
As a true pioneer that revolutionized the country’s digital era, it became Turkey’s most-watched digital series, reaching unprecedented record-breaking milestones with over 200 million watch hours and 22 million unique viewers.
Series Plot
The story revolves around Can Manay (Ozan Güven), a celebrated celebrity psychiatrist, beloved university professor, and highly influential TV personality who leads a meticulously controlled, flawless life. He believes he is in absolute command of his desires until the day he catches a glimpse of Duru (Serenay Sarıkaya), a young, exceptionally talented, and beautiful ballerina.
Can instantly develops a dangerous obsession with Duru, who is otherwise happily living with her boyfriend, Deniz (Mehmet Günsür), a gifted and idealistic music composer. Determined to win her heart, Can moves into the house next door and begins weaving a sophisticated web of psychological maneuvers to disrupt their relationship, dismantle their world, and control her destiny.
In the meantime, Bilge (Büşra Develi), a determined and sharp-witted student, starts digging into Can Manay’s mysterious and dark past, driven to uncover the secrets hidden behind his glamorous public persona. Joining the tangled web is Özge (Berrak Tüzünataç), a fierce and rebellious journalist who dares to challenge the powerful and gets caught up in the high-stakes games of control.
“Fi” is a gripping psychological journey that explores the thin line between love and obsession, sanity and madness, and the pursuit of perfection versus the inevitable self-destruction that follows when human desires run wild.
International Platform Expansion
- Pioneering puhutv’s Global Launch: In 2018, the massive success of “Fi” officially turned puhutv into an international streaming platform. Driven by the immense popularity of its first original web series, the local Turkish platform expanded its digital footprint into major European markets, launching services in Germany, Austria, Belgium, France, the Netherlands, and Switzerland. In all of these countries, “Fi” led the expansion, broadcasting fully in digital format to international audiences.
Global Achievements
- Global Footprint: The series achieved massive international success and was sold to over 80 countries worldwide.
- Netflix Expansion: In 2019, the show expanded its digital reach by launching on Netflix across Europe and the Middle East.
- Broadcasting Networks: It successfully aired on television in Malaysia and was picked up by Novelas TV, broadcasting the series to 30 countries across French-speaking regions (including parts of Franceand the French-speaking population in Southern Turkey), Israel, Chile,and the Balkans.
- Historic Milestone: “Fi” made television history by becoming the first-ever Turkish series to be sold and broadcast in South Korea (via GTV) and Hong Kong (via ViuTV Six). [1, 2]
Awards & Critical Acclaim
- Domestic Triumph: “Fi” solidified its critical success by winning the prestigious Best Digital Series Award (En İyi İnternet Dizisi) at Turkey’s highly esteemed Golden Butterfly Awards. [1, 2]
- Global Recognition: The show went on to capture international attention by securing a nomination at the C21 International Drama Awards in London for Best Digital Original Drama. It made waves as the only Turkish production in its category, competing directly against high-caliber, prominent English-language series. [1]
